Observe the video highlights from a talk at the LSE on March 4, 2010 on social media and how the industry is a dire need of a reality check.
I shared the panel with Michael Pranikoff from PR Newswire, Molly Flatt from 1000 Heads and Charlie Beckett from POLIS and the LSE. Joanne Jacobs was kind of enough to live blog from the event and you can have a read here.
About the author
Tomas Gonsorcik has a background in web development and online+print publishing in his native Slovakia. Following research into open source product development at the London School of Economics, Tomas joined Interaction London in early 2008 to focus on new ways of managing digital brand communication. As Head of Strategy he’s the guy who ensures maximum return from both social media Insight and Execution. He consults clients such as Microsoft, Amdocs and BBC to maximize their social media impact and align their social media presence with wider marketing models. Tomas is also the Ambassador for Strategic Insight with Internet Advertising Bureau UK and a regular contributor to International Herald Tribune, the BBC and CNN.